{"id":5225,"date":"2023-01-23T05:02:34","date_gmt":"2023-01-23T05:02:34","guid":{"rendered":"https:\/\/ipoconference.com\/?page_id=5225"},"modified":"2023-01-23T05:35:43","modified_gmt":"2023-01-23T05:35:43","slug":"media-kit-vs-press-kit","status":"publish","type":"page","link":"https:\/\/ipoconference.com\/es\/media-kit-vs-press-kit\/","title":{"rendered":"Kit de medios vs kit de prensa"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5225\" class=\"elementor elementor-5225\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6df2b36 elementor-section-full_width elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"6df2b36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a32a4cc\" data-id=\"a32a4cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71d0c7 elementor-widget elementor-widget-image\" data-id=\"f71d0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr.jpg\" class=\"attachment-full size-full wp-image-4972\" alt=\"\" srcset=\"https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr.jpg 1000w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-300x173.jpg 300w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-768x442.jpg 768w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-150x85.jpg 150w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-600x346.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a3bff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a3bff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f53cf1\" data-id=\"2f53cf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-759698a elementor-widget elementor-widget-text-editor\" data-id=\"759698a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque los t\u00e9rminos a veces se usan indistintamente, un kit de medios no es un kit de prensa.<\/p><p>Nuestro dossier de prensa proporciona la informaci\u00f3n necesaria sobre la Conferencia IPO, pero su objetivo final es obtener cobertura de prensa. Los kits de prensa electr\u00f3nicos, que a menudo incluyen hojas informativas e im\u00e1genes para uso de los medios de comunicaci\u00f3n, generalmente se env\u00edan a los periodistas junto con comunicados de prensa oportunos para ayudarlos con sus informes. Los kits de prensa nos ayudan a comunicar nuestra historia, no la marca, al tiempo que ofrecen informaci\u00f3n sobre nuestro evento.<\/p><p>Por otro lado, se env\u00eda un kit de medios a las personas con las que planeamos trabajar. En este caso, estamos tratando de vender nuestra marca y su longevidad, no solo su relevancia en el momento. Queremos que los destinatarios acepten nuestro negocio y lo que somos, para que podamos promover nuestra relaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Though the terms are sometimes used interchangeably, a media kit is not a press kit. Our press kit does provide need-to-know information about the IPO Conference, but its ultimate goal is to get press coverage. Electronic press kits\u2014which often include fact sheets and images for media outlets to use\u2014are usually sent to journalists along with [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5225","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/pages\/5225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/comments?post=5225"}],"version-history":[{"count":7,"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/pages\/5225\/revisions"}],"predecessor-version":[{"id":5260,"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/pages\/5225\/revisions\/5260"}],"wp:attachment":[{"href":"https:\/\/ipoconference.com\/es\/wp-json\/wp\/v2\/media?parent=5225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}