{"id":5225,"date":"2023-01-23T05:02:34","date_gmt":"2023-01-23T05:02:34","guid":{"rendered":"https:\/\/ipoconference.com\/?page_id=5225"},"modified":"2023-01-23T05:35:43","modified_gmt":"2023-01-23T05:35:43","slug":"media-kit-vs-press-kit","status":"publish","type":"page","link":"https:\/\/ipoconference.com\/fr\/media-kit-vs-press-kit\/","title":{"rendered":"Kit m\u00e9dia vs dossier de presse"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5225\" class=\"elementor elementor-5225\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6df2b36 elementor-section-full_width elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"6df2b36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a32a4cc\" data-id=\"a32a4cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71d0c7 elementor-widget elementor-widget-image\" data-id=\"f71d0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr.jpg\" class=\"attachment-full size-full wp-image-4972\" alt=\"\" srcset=\"https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr.jpg 1000w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-300x173.jpg 300w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-768x442.jpg 768w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-150x85.jpg 150w, https:\/\/ipoconference.com\/wp-content\/uploads\/Invesment-Banking-bnr-600x346.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a3bff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a3bff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f53cf1\" data-id=\"2f53cf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-759698a elementor-widget elementor-widget-text-editor\" data-id=\"759698a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que les termes soient parfois utilis\u00e9s de mani\u00e8re interchangeable, un kit m\u00e9dia n&#039;est pas un dossier de presse.<\/p><p>Notre dossier de presse fournit des informations essentielles sur la conf\u00e9rence IPO, mais son objectif ultime est d&#039;obtenir une couverture m\u00e9diatique. Les dossiers de presse \u00e9lectroniques, qui comprennent souvent des fiches d&#039;information et des images \u00e0 utiliser par les m\u00e9dias, sont g\u00e9n\u00e9ralement envoy\u00e9s aux journalistes avec des communiqu\u00e9s de presse opportuns pour les aider dans leurs reportages. Les dossiers de presse nous aident \u00e0 communiquer notre histoire, et non la marque, tout en offrant des informations sur notre \u00e9v\u00e9nement.<\/p><p>D&#039;un autre c\u00f4t\u00e9, un kit m\u00e9dia est envoy\u00e9 aux personnes avec lesquelles nous envisageons de travailler. Dans ce cas, nous essayons de vendre notre marque et sa p\u00e9rennit\u00e9, pas seulement sa pertinence pour le moment. Nous voulons que les destinataires adh\u00e8rent \u00e0 notre entreprise et \u00e0 ce que nous sommes, afin que nous puissions approfondir notre relation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Though the terms are sometimes used interchangeably, a media kit is not a press kit. Our press kit does provide need-to-know information about the IPO Conference, but its ultimate goal is to get press coverage. Electronic press kits\u2014which often include fact sheets and images for media outlets to use\u2014are usually sent to journalists along with [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5225","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/pages\/5225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/comments?post=5225"}],"version-history":[{"count":7,"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/pages\/5225\/revisions"}],"predecessor-version":[{"id":5260,"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/pages\/5225\/revisions\/5260"}],"wp:attachment":[{"href":"https:\/\/ipoconference.com\/fr\/wp-json\/wp\/v2\/media?parent=5225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}