Our press kit does provide need-to-know information about the IPO Conference, but its ultimate goal is to get press coverage. Electronic press kits—which often include fact sheets and images for media outlets to use—are usually sent to journalists along with timely press releases to assist with their reporting. Press kits help us communicate our story, not the brand, while offering information about our event.
On the flip side, a media kit is sent to the people we’re planning to work with. In this case, we are trying to sell our brand and its longevity, not just its relevance for the moment. We want recipients to buy into our business and what we’re all about, so we can further our relationship.