Reasons for Sponsoring
Every year attendees on the IPO conference represent a broad range of finance specialists with mutual interests and shared goals. Our IPO conference appeal to the business stakeholders – the humans empowered to make things appear. This is your chance to get in contact with them and to expose your company vision and goals.
Business Relationships
Are you in the market for new partnerships or distribution relationships? Events are great places to find non-competing businesses you can collaborate with in the future.
Business owners and top executives are busy, so most are happy to share leads and cut their legwork in half. Find out what businesses are participating, and prepare pitches to introduce yourself to key players.
Brand Visibility
Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. With many sponsorships, you get featured ads, signs, or radio spots that boost brand recognition.
If you plan promotional giveaways, a huge number of people will be toting your branded swag. Quality matters, so choose events with a track record of attracting good press and customers.
Targeted Marketing
Whether you are an investment bank, an intermediary or a company willing to achieve its IPO, The IPO Conference is the right event because it attracts highly interested clients. The IPO Conference caters to niche audiences or member organizations. You gain opportunities to engage one on one with people looking for relevant product solutions.
Market Perception
Few people are motivated to check out a store that always looks sad, shabby, and empty. Likewise, online shoppers are turned off by e-commerce sites with no branding, business details, or security certificates. Public perception can make or break your business.
On the other hand, customers form positive opinions when your business is tied to high-profile events. Customers will assume your business is reliable and reputable if you can sponsor other organizations.
In a 2016 survey, the Event Marketing Institute found that 74 percent of people, whether professionals or consumers are more likely to buy products after exposure to a branded event marketing experience. Use the clout you earn as a sponsor to grow your reputation in your community.
Efficient Lead Generation
Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Not only The IPO Conference does bring you a host of compatible clients, but it also shows the human side of your business.
Forming an emotional connection is half the battle of building brand loyalty. By attending in person, you can learn about customers, promote your products, and build a mailing list.
Event holders typically provide data about attendees or attendance rates in advance. Do your research well, and you can plan a strategy for meeting as many people as possible.
Sales Goals
Along with leads, The IPO Conference allows you to rack up sales on the spot.
Picture a restaurant that sponsors a local music venue or sports team. Setting up a branded booth to feed hungry fans is an easy way to get new business. Many companies make the bulk of their purchases at trade shows, and you can quickly earn their respect as a sponsor.
If sales are your top priority, choose an event with high foot traffic and few direct competitors. For bigger events, you can often pay more for category exclusivity. That way, you don’t have to worry about selling the same products as another vendor.
Community Goodwill
Strengthening your business image is one of the most valuable benefits of The IPO Conference sponsorship. Clients love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention.
Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community. Find out what matters to customers, and pick causes that align with their values to boost loyalty.
Content Strategy
Event sponsorships provide fresh material to expand your content strategy. By connecting with the event holder on social media, you can find relevant audiences to target. According to ESP, 98 percent of sponsors uses social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags.
Even better, event promotion doesn’t end with sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content during events. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.
Audience Insights
Established organizations and member associations often hand out data about the event performance. In ESP’s findings, 46 percent of sponsors considered post-event reports to be extremely valuable. Thirty percent valued business ideas they gained from events, and 34 percent valued info on audience perceptions.
Event sponsorship is a beneficial learning experience for new and veteran business owners. After all, a roomful of great minds is better than one. You get a firsthand look at how other businesses differentiate themselves and attract customers.
Return on Investment
Whether you plan to sell or not, events are about starting quality relationships. The goal is to leave with a list of leads to follow up on afterward. You don’t necessarily need to make a huge profit on event day, as long as you have a long-term way to leverage your investment.
In ESP’s survey, 55 percent of sponsors said their return on investment increased from previous year. To make the most of your event sponsorship, decide what you want to achieve before you go. Come up with a metric to measure your efforts, so you will realize how much the IPO Conference is worth attending again.
The benefits of event sponsorship are endless if you put in the effort to forge connections. Take advantage of every resource the event holder offers to help businesses, especially as a new participant.
Just like any other transaction, sponsorship roles can be negotiable. Before you sign any contracts, make sure the agreement gives you the level of exposure you want.
Development of your business
Obtain positive publicity before, during and after the IPO conference from corporations interested in IPO’s, in addition to web searches from potential clients seeking out reliable companies.
Exhibit Opportunities
Sponsorships means exhibiting your brand to your selected audience and a chance to inform potential clients what your company stands for.
The IPO conference is definitely the best place to display materials and meet potential clients and colleagues at the same time.
Conceptual leadership
We always do focus on presenting attendees offering high quality content made available by talented professionals of the topic. The IPO conference is an unparalleled opportunity to focus on your know-how.
The IPO conference collaborating with sponsors makes the success.
An IPO conference is an excellent investment opportunity. Building deal flow is important because making good investment decisions is reliant on you seeing various deals, and selecting the best among those to actually pursue.
The founder of the IPO conference has successfully guided 179 companies through the IPO process. This could not have been done without the help of the sponsors.
Now it is the right moment and the right time. The IPO conference offers an opportunity to target clients helping them to choose the best service provider, accountant and of course advise them on which law firm suits them best.
Conference sponsorships does not only include exposure during the event; it is a long term promotional campaign.
The benefits of sponsorship include publicity before and during the event, as well as logo placement, online advertisement, an exhibit space during the event and, of course, free registration.
Click here to read about The Sponsorship Terms & Conditions.
